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Rodzaje reklamAdvertising forms

Types of advertisements

 


Banner is one of the most popular advertising patterns, located at the top of the site. It is also used to generate other forms of advertisements, opening in different windows or based on layers.
Size: 468 x 60
Weight: max 15 kB
We sell banners calculated to CPM.  
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Floating banner is an advertisement, that moves up and down, while scrolling the page. This way it is always visible for the user, no matter which area of the site he is looking at.
Size: 468 x 60
Weight: max 15 kB
We sell floating banners calculated to CPM.
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Billboard (megabanner) is a graphical is a graphical advertising form located at the top of the site. Once you click it, you are directed to the service advertised. It is also used to generate other forms of advertisements, opening in different windows or based on layers.
Size: 750 x 100 pixels
Weight: max 20 kB
We sell billboards (megabanners) calculated to CPM. 
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Expandable billboard is an advertisement that expands once the cursor is placed in it. Its basic size enlarges from 750 x 100 to 750 x 400 pixels. If the cursor is moved outside the expandable billboard’s area, it returns to its previous size. It is also used to generate other forms of advertisements, opening in different windows or
We sell expandable billboards calculated to CPM.
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Floating billboard is an advertisement, that moves up and down, while scrolling the page. This way it is always visible for the user, no matter which area of the site he is looking at. Floating banner should include X mark to close the floating layer so it could return to the top of the site. We sell floating billboards calculated to CPM.
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Interstitial is a full-screen animation that appears right after the site is loaded or even before it is visible. The creation has to include X mark to close its presentation.
Time of presentation: max 10 seconds
Weight: max 30 kB
We sell interstitials calculated to CPM.
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Pop-up  is a separate window that opens up to the browser’s active window. Pop-up is recognized as the most aggressive type of advertisements.
Size: 250 x 250 pixels
Weight: max 20 kB
We sell pop-ups calculated to CPM.
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Pop-under  is a separate window that opens under to the browser’s active window. It is viewed when all the windows are minimized. This type of advertisement’s main advantage is its advertising area, big enough to be a carrier for much essential information. Moreover, it doesn’t irritate the User.
Size: 750 x 550 pixels
Weight: max 30 kB
We sell pop-unders calculated to CPM.
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Rectangle so-called middle-text banner, is a dynamic advertising form placed in the centre of the site, within its content.
Size: max 300 x 250 pixels
Weight: max 25 kB
Due to technical capabilities, rectangle can not be placed in all the sites.
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Skyscraper  is a rectangular advertising form. Bigger area of presentation and an outsized location of skyscraper guarantees being noticeable by every User.
Size: 120 x 600 pixels
Weight: max 25 kB
We sell skyscrapers calculated to CPM.
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Expandable skyscraper is an advertisement that expands once the cursor is placed on it. Its basic size enlarges from 120 x 600 to 240 x 600 pixels. If the cursor is moved outside the expandable skyscraper’s area, it returns to its previous size. It is also used to generate other forms of advertisements, opening in different windows or layers.
We sell expandable skyscrapers calculated to CPM.
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Floating skyscraper is an advertisement that moves up and down, while scrolling the page. This way it is always visible for the user, no matter which area of the site he is looking at. Bigger area of presentation and an outsized location of skyscraper are a guarantee of being noticeable by User. It is also used to generate other forms of advertisements, opening in different windows or layers.
We sell floating skyscrapers calculated to CPM.
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Toplayer is an animated advertising form based on transparent layer, which includes the ability of adding sounds. It can appear in any place of the site chosen by the Client. It is the best option for brand campaigns as its main advantages are unlimited creation varieties.
We sell floating skyscrapers calculated to CPM.
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Watermark  is an advertisement that we place in the background of the site. It can include either logo or other creation. Watermark is often a part of complex advertising campaigns. If the watermark is prepared attractively, it is essential in exposing Client’s company logo.
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Business card is a special site used to present full information on the company and its offer. Content administration system allows it actualizing by Poland.com staff member or specially trained company’s staff member every time it is needed.
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Advertising forms available only in Hotels.Poland.com


Flash Link  is a type of advertisement based on flash links moving from right to left. This animation is located in the most attractive place of the service. Maximum number of offers presented at once: 10. Once the cursor is placed at the link, animation stops...
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Sponsored link allows you to present your best price offer to the Client. The offer is displayed as a short link information.
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Text box allows us to present hotel’s most attractive price offer. Every Customer interested in the particular hotel can easily see its complete offer by clicking it and being redirected to the hotel’s site. Number of offers presented at once: 2-4.
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Midi banner is a graphical advertising form placed in the central part of Hotels service. Clicking the banner redirects the User to the hotel’s site. You can also choose an option of redirecting the User to the hotel’s site within hotels.poland.com service (including objects in our database and visiting cards objects) or to the object’s own website.
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Mega Box is a graphical advertising form placed in the top right corner of the Hotels service main site. Its location makes it one of the most efficient advertisements in our portal. Clicking the banner redirects the User to the hotel’s site. You can also choose an option of redirecting the User to the hotel’s site within hotels.poland.com service (including objects in our database and visiting cards objects) or to the object’s own website.
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Photobaner is definitely the most effective advertising form we offer, for it allows us to present the complete presentation of hotel’s advantages. Photobanner is created basing on photo or a composition of different photos, company’s logo, its name and a short advertising text. Due to the advertisement’s size and form, an object presented is always the best visible among others. Clicking the photobanner redirects the User to the hotel’s site in Hotels.Poland.com service (concerning the objects presented in our reservation system or those who bought a hotel presentation) or to the hotel’s own website. Photobanner will be also placed at the hotel’s site in Hotels service (concerning the objects presented in our reservation system or those who bought a hotel presentation). More»

 



Graphical & text mark-out "We recommend - The best hotel in..." - is one of our best options to attract the Client with an offer of a particular. With this type of advertisement, the object advertised object is always displayed at the top of the list of hotels, therefore it is visible as the first one. In addition, it is indicated as the best one amongst other hotels in the chosen category.
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